How Fortune 100 Companies are Leveraging Social Media

Burson-Martseller, a leading global public relations and communications firm,  recently released a report detailing how the Fortune 100 companies are using social platforms. The study, called “The Global Social Media Check-Up”, found that 79% use at least one of the four top social media platforms:

• 65% have active accounts on Twitter
• 54% have a Facebook fan page
• 50% have a YouTube channel
• 33% have a corporate blog

Flowtown has created a terrific infographic that tells the visual story of these findings and illustrates how the largest corporations are using the social-media engagement model: